👋🏻 Hello . سلام . こんにちは
I'm Ahmad, a Senior Product Manager at PosterMyWall, a B2C SaaS with a user base of +24 million.
I have extensive experience in PLG, Product Strategy, Design, and Growth. At PosterMyWall, I’ve led a lot of quantitative and qualitative research efforts. I also spearheaded app rating and UX improvements, boosting retention. Additionally, I revamped the plan offerings by restructuring feature distribution and meta-currency allocation without altering pricing.
Promise didn't bribe them to say this 🖤
Jaffer Haider • Founder, PosterMyWall
"Ahmad has proven that he excels at diving deep into a problem, exploring all angles and opportunities and presenting solutions in a way that's understood by all levels of stakeholders.
His ability to really understand user behaviors via qualitative and quantitative means, coupled with the ability to design solutions in Figma makes him a rare blend of analytic and creative skills."
Adam R.T. Smith • Founder, tension
"Ahmad is a rare blend of depth of thought, and execution. His ability to quickly digest large, abstract concepts and explore the various implications on a strategic and practical level is striking."
Product Management
🛠️ Below are a few highlights from some of my recent work. If you'd like to dive deeper, feel free to reach out at ahmadkhanniazi2@gmail.com.
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PRODUCT MANAGEMENT · PRODUCT DESIGN
A newer, better way to publish content
PosterMyWall is an all-in-one platform that helps individuals and businesses create, customize, and promote content across multiple channels. I collaborated with the Product Design Lead to revamp our Social Media Publishing feature, transforming it from a basic modal into a multi-step wizard.
We collaborated on the core experience and flow, and went over multiple iterations of design and usability testing. The redesigned feature empowers users to publish to multiple platforms in a single go, automatically resize designs, and make additional adjustments as needed. This overhaul led to a 262% increase in adoption within 6 months, supporting small businesses in efficient, streamlined marketing.
2 / 4
RETENTION & ENGAGEMENT · USER RESEARCH · PRODUCT GROWTH
Post-launch Mobile Editor refinements
During my time as a Product Designer, I led the redesign of PosterMyWall’s Mobile UX, which resulted in a 16% increase in user retention. This foundational work focused on improving the overall user experience and enhancing key interactions. Here's a good ol' detailed case study if you're interested.
After transitioning into a Product Manager role, I continued to refine the product by conducting qualitative research, including analyzing Hotjar session recordings, support tickets, and user behavior to identify pain points. By addressing these insights and making further adjustments, we achieved an additional ~5% increase in user retention over the next 3-4 months, strengthening the product’s overall performance.
3 / 4
PRODUCT GROWTH · PRODUCT MARKETING
Elevating PMW's Google Play Rating in Key Regions
I initiated and led a comprehensive project to boost PosterMyWall’s Play Store performance, focusing on both ASO and overall app listing enhancements. Recognizing the impact of app ratings on visibility and credibility, I prioritized improvements to elevate user perception and discovery.
As part of this initiative, I launched a targeted review campaign that raised our default Google Play Store rating from 4.1 to 4.7 in just 3 months, achieving significant gains across key regions: US (3.8 to 4.4), India (3.8 to 4.1), and the UK (4.1 to 4.4).
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PRODUCT GROWTH · PRODUCT STRATEGY
Enhancing Premium User Retention
Blurred the image for confidentiality purposes.
I led a focused project to improve retention among premium users by analyzing over +3,400 survey responses from unsubscribing users, uncovering key pain points and areas for targeted intervention.
We’re tackling different issues that affect premium user retention, and putting in place solutions based on the data we’ve gathered. We’re aiming for up to a 20% improvement in retention, with ongoing updates as we continue to address these challenges.
Product Design
🎨 I initially started out my career in Product Design. This is a deep dive into a few detailed case studies from that era.
Note: These case studies capture the foundational stages of my design work, all of which underwent significant iterations and refinements later.
Redesigning PMW’s Core Mobile Experience
A major overhaul of PosterMyWall's Mobile Design Editor to elevate the creative experience for millions of users on the go.
Design System - Laying the foundations at PosterMyWall
The inception of a Design System by a team of two Product Designers, starting from the ground up.
Revamping how design happens at PosterMyWall
Introducing and implementing a structured design approach as a pioneering initiative at PosterMyWall.
WORKED WITH THE BEST
