👋🏻 Hello. I'm Ahmad.
I am currently serving as a Product Manager at PosterMyWall. I shifted from Product Design to Product Management for the love of it.
I’m all about figuring out how to make products better, not just for the business but for the people using them. I’ve been lucky to dive deep into shaping product direction, leading cross-functional teams, and driving long-term growth—always with a focus on real user needs.
+5 years
of experience in the SaaS and Product space
+29 million
users impacted over the course of 4 years
+25
features & modules shipped, re-vamps launched
🎉 Before we begin, here are a few words from one of the best mentors I've had:
"Ahmad is a rare blend of depth of thought, and execution. His ability to quickly digest large, abstract concepts and explore the various implications on a strategic and practical level is striking. One of the best and brightest I've had the honour to lead."
Adam R.T. Smith
President, Founder at tension
Portfolio highlights
🛠️ Here are a few highlights from my recent work. Feel free to reach out if you'd like to dive deeper, at ahmadkhanniazi2@gmail.com.
PRODUCT MANAGEMENT · PRODUCT DESIGN
A newer, better way to publish content
PosterMyWall is an all-in-one platform that helps individuals and businesses create, customize, and promote content across multiple channels. I collaborated with M. Abdullah (Lead Product Design @ PosterMyWall) to revamp our Social Media Publishing feature, transforming it from a basic modal into a multi-step wizard.
We collaborated on the core experience and flow, and went over multiple iterations of design and usability testing. The redesigned feature empowers users to publish to multiple platforms in a single go, automatically resize designs, and make additional adjustments as needed. This overhaul led to a 262% increase in adoption within 6 months, supporting small businesses in efficient, streamlined marketing.
Feature Spotlight Video
RETENTION & ENGAGEMENT · USER RESEARCH · PRODUCT GROWTH
Post-launch Mobile Editor refinements
During my time as a Product Designer, I led the redesign of PosterMyWall’s Mobile UX, which resulted in a 16% increase in user retention. This foundational work focused on improving the overall user experience and enhancing key interactions. Here's a good ol' detailed case study if you're interested.
After transitioning into a Product Manager role, I continued to refine the product by conducting qualitative research, including analyzing Hotjar session recordings, support tickets, and user behavior to identify pain points. By addressing these insights and making further adjustments, we achieved an additional ~5% increase in user retention over the next 3-4 months, strengthening the product’s overall performance.
Feature Spotlight Video
PRODUCT GROWTH · PRODUCT MARKETING
Elevating PMW's Google Play Rating in Key Regions
I initiated and led a comprehensive project to boost PosterMyWall’s Play Store performance, focusing on both ASO and overall app listing enhancements. Recognizing the impact of app ratings on visibility and credibility, I prioritized improvements to elevate user perception and discovery.
As part of this initiative, I launched a targeted review campaign that raised our default Google Play Store rating from 4.1 to 4.7 in just 3 months, achieving significant gains across key regions: US (3.8 to 4.4), India (3.8 to 4.1), and the UK (4.1 to 4.4).
PRODUCT GROWTH · PRODUCT STRATEGY
Enhancing Premium User Retention
Blurred the image for privacy purposes.
I led a focused project to improve retention among premium users by analyzing over +3,400 survey responses from unsubscribing users, uncovering key pain points and areas for targeted intervention.
We’re tackling different issues that affect premium user retention, and putting in place solutions based on the data we’ve gathered. We’re aiming for up to a 20% improvement in retention, with ongoing updates as we continue to address these challenges.
— Worked with the best —
